A HERO’S LIFE

Private performances, c-prints, HD video trailer, 2013


San Gaetano is a small town in the countryside of the Italian Veneto region; it has no noteworthy historical, artistic or territorial features. I wished to render it memorable by unveiling the potential energies present in the lives of its inhabitants, who are hidden in its supposed anonymity. Through an interactive process lasting several months, I related with the town’s inhabitants, choosing as a location the only large company present in town, whose impersonal offices became the setting in which to enact scenes of personal heroism. Here, freed from all forms of judgment, the participants showcased what they imagined themselves to be, both in the near future and the long ago past. Through an interactive process lasting several months, I related with the town’s inhabitants, choosing as a location the only large company present in town, whose impersonal offices became the setting in which to enact scenes of personal heroism.





Mara and Jessica in the director office, c-print on Fujii crystal archive paper, fine estate 2013




Ilaria nell’ufficio marketing, c-print on Fujii crystal archive paper, inizio autunno 2013





Video trailer LINK



A Hero’s Life existed as a collective action, a play,
a test of freedom and an anarchist way of interacting with a space.




Il Il signor Marco, la signora Maria e la signora Lidia nell’ufficio riunioni, c-print on Fujii crystal archive paper,
fine autunno 2013



All the costumes came from the villagers.
Demetrio finally wore the uniform he had dreamed of, given to him by Daniele,
a pilot during his youth.





uniform given by Daniele



Demetrio nell’ufficio costumer service, c-print on Fujii crystal archive paper, fine estate 2013



Silvano could finally act as though Michela, the waitress,
were in love with him, as in his dreams.




Michela e Silvano nell’ufficio del presidente generale, c-print on Fujii crystal archive paper, fine autunno 2013



Signora Antonietta could finally show-off her chocolate biscuits,
inside the Director’s office, presenting her recipes to a large audience
the main focus of a professional camera.




Signora Antonietta nell’ufficio del presidente generale, c-print on Fujii crystal archive paper, fine autunno 2013




Documents: email, private message, photographs collected during the process









VIdeos, BACKSTAGE, (click on the image to see the video)




Michela, Maria e Anna nell’ufficio marketing, c-print on Fujii crystal archive paper, fine autunno 2013





Oscar, Giorgia e Raiane in sala prodotto, c-print on Fujii crystal archive paper, fine autunno 2013
Beatrice nell’ufficio archivio, c-print on Fujii crystal archive paper, metà autunno 2013
Alessandro nell’ufficio del direttore generale, c-print on Fujii crystal archive paper, fine estate 2013
Mafalda nell’ufficio direzione vendita Italia, c-print on Fujii crystal archive paper, fine autunno 2013
Nicholas nell’ufficio di direzione commerciale, c-print on Fujii crystal archive paper, fine autunno 2013
Johnny e Alberto nell’ufficio archivo, c-print on Fujii crystal archive paper, metà autunno 2013


BACKSTAGE BLOG:
http://aheroslife.tumblr.com/


PDF WITH MORE INFORMATIONS:
https://issuu.com/rachelemaistrello/docs/aheroslifeok








   

STATEMENT